How casinos and sponsorship affect European football: analysing the relationship between gambling and sport.
The modern gambling industry is inextricably linked to sport. Major players in the gambling industry sponsor national and amateur football clubs and help to develop and maintain fan interest in sporting events. Millions of players log on to non gamstop casinos websites every day to enjoy their favourite pastime and compete for jackpots. And sports organisations, given such a high popularity of online casinos among people, use gambling sites to advertise current events. Little-known casino operators do the same, putting the logos of their projects on players’ T-shirts.
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